I write about strategy, marketing, technology, and the questions that sit between them.
I write to understand, not just to explain. Most of what you’ll find here starts with curiosity: a question, an observation, or an assumption that deserves a closer look.
This is where I think in public. You’re welcome to think along.
AI can remove repetitive work. But what happens when that work was also where people learned to think?
For much of my career, the path from junior employee to experienced decision-maker has followed a familiar, if imperfect, pattern.
You start with the work closest to the ground, and often the messiest. You clean datasets, reconcile numbers that refuse to agree, trawl through research, update intimidating-looking Excel models, fix slides and spend longer than seems reasonable making a presentation coherent.