https://rubainsamuel.com/tags/decision-making/Recent content in Decision-Making on Rubain SamuelHugoen-USMon, 31 Aug 2026 00:00:00 +0000https://rubainsamuel.com/posts/more-data-dilemma/Mon, 31 Aug 2026 00:00:00 +0000https://rubainsamuel.com/posts/more-data-dilemma/<p>The idea that more information should lead to better decisions feels almost self-evident. If we know more about a problem, surely we should understand it better. And in many situations, we do.</p> <p>But psychologists have been studying a complication to that assumption for decades: the amount of information available to us and the accuracy of our judgment do not always improve at the same rate.</p> <p>That tension feels familiar to me. I have spent a good part of my career working with and leading data and insights teams, where I have seen better information expose false assumptions, reveal hidden customer behaviour and completely change how a problem is understood. But I have also seen analyses become richer without decisions becoming much clearer: another segment added, another model, another piece of research, and the explanation becomes more detailed while the uncertainty at the heart of the decision barely moves.</p>